Way2Save Love!
- added June 17, 2008
- 7 responses
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embed code
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- jsavs2
- art director, composer, editor
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- Jordan Ruff
- art director
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- Elyse Gibson
- copywriter
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- related topics
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- VCAM Submissions (419)
- VCAM Contenders (329)
- Wachovia VCAM (86)
- Wachovia (71)
A stop-motion advertisement showing how you can save big with Way2Save for someone special.
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OMG.. that was a total swoon moment! Extraordinarily cute!
VERY NICE WORK! Sending to Wachovia now! -
btw...excellent choice to use stop-motion. I couldn't imagine it any other way!
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I think you missed an opportunity to use the stopmotion medium to its full potential -- at the end, the girl could have been 'skating' on the ice by shooting a series of stills where she has her left blade on the ice and the right off, moving forward a couple of inches with each shot. Similar to the stopmotion technique where someone 'hovers' by being captured at the apex of a series of hops.
This is a really minor suggestion, tho. This ad has a great one-two punch of visuals and storyline that both serve to present the product in an attractive, easy-to-grasp manner. Nice! -
I think too many tricks would have made it over the top. and it looked like it was her first time skating.. so if she was skating that would have been magical yes, but surely outside of the script. :)
I think what especially made it over the top was the corporate logo at the end.. it could have been stop motion animated.. but then again.. business logos screw up any piece of art.
that aside, nice work! -
nice concept!
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- Crank_Design
- 2 months ago
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VERY Creative indeed! Congrats!
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