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Wachovia VCAM

  • Public Topic: Everyone is invited to contribute to Wachovia VCAM

  • Wachovia: Way2Save VCAM

  • Make an Ad for Wachovia!
    • $$$ PAID ASSIGNMENT
    • VIDEO SUBMISSIONS ONLY
    • ENDS:  06/26/2008 03:00 AM

more info

Does stashing 10% of your paycheck into your savings seem like an archaic (as well as painful, unrealistic and troublesome) idea? Apparently, it does. These days, Americans are saving less and taking on more debt.1 Now with Wachovia’s new Way2SaveSM program, saving is almost effortless. When you make check card purchase or pay a bill online, $1 is transferred from your Wachovia free checking account to your Way2SaveSM high interest savings account.2 With the Way2SaveSM program, you can let your imagination be your limit and not your wallet.

your assignment:


Is your favorite band playing a once-in-a-lifetime reunion show in another country? Thinking of upgrading your current set of wheels? Do you have dreams of backpacking the globe ten years from now? Make an ad showing us something worth saving for and how the Way2SaveSM program can help you get there.

requirements:


  • Do your best to keep your VCAM under 60 seconds
  • Make use of the mandatory end tag provided
  • The tone must be exciting, fun, upbeat, and optimistic and appeal to a diverse audience
  • (Optional) You can mention that Wachovia will even pay you up to $300 just for saving.3


1 "Confront the Savings Crisis." Retrieved December 4, 2007, from http://www.fundingyourfuture.org/confronting/

2-3 Excludes online payments that post to your account as paper checks. Customers enrolled in the program earn a 5 percent annual bonus in year one, up to $300, and a 2 percent annual bonus in years two and three, up to $300. Bonuses are calculated on an annual basis for the first three years on eligible balances. The eligible balance is equal to the savings contributions for the current year (i.e., the sum of the $1 transfers and up to $1,200 of the recurring transfers) or the Way2Save account balance, whichever is less. The Way2Save account is a variable rate account and the rate is subject to change after account opening. Fees may reduce earnings.


This assignment closes June 25th, 2008




download assets
Wachovia Animated Endtag (.mov)


resources

    • Wachovia's VCAM is Closed!

      Hey VCAM-ers,

      I am very excited for this VCAM assignment for two reasons:

      1) It will be fun. Wachovia's Way2Save program wants you to show us something worth saving for.

      and...

      2) It is our first VCAM assignment where we are offering $2500 instead of $1000 if your ad is chosen to air on TV.

      To get started, check out the creative brief and the downloadable assets on the assignment page:

      http://www.current.com/wachovia

      Also, remember that you are able to use the APM music library for VCAMs, if you need some beats.

      As always, leave a comment if you have any questions!

      Thanks y'all!
      david.

      EDIT (this is revised thread... for the old thread, go here: http://current.com/items/88914336_wachovia_s_vcam_is_he...

      EDIT #2: Alot of VCAM producers are asking why all of the entries have been grayed out. I just want to assure everyone that we are currently screening the submissions before we can post them online. They should be unlocking shortly, so thank you so much for your patience!

      EDIT #3 (6/16/08): We've extended the deadline to June 25th to give everyone extra time to cross their t's and dot their i's. Hurrah!

      EDIT #4 (6/17/08): In the screening process, we are very particular about how you address the product features of the Way2Save program. So if you do talk about the features, make sure you are stating that it the $1 is being transferred from your Wachovia checking account to your Way2Save high interest savings account.

      EDIT #5 (6/20/08): Also, if you mention "check card" anywhere in your ad, please specify that it is a "Wachovia Visa Check Card". Please contact me with any questions!
      Hey VCAM-ers, I am very excited for this VCAM assignment for two reasons: ... more

      dnguyen

      added this

      27 responses

      1 hour ago
    • First Impressions

      Ever needed to save up for a special moment? Well with the Wachovia Way 2 Save program saving has never been easier. Forget traditional ways of saving money, all you have to do is swipe your Wachovia card! Ever needed to save up for a special moment? Well with the Wachovia Way 2 Save program saving has never been easier. Forget traditiona... more

      rmcgraw

      added this

      1 response

      4 hours ago
    • Let's put this into perspective

      People tend to visualize better when there's something animated and flows right in front of them. Here's a unique design for the Wachovia ad to give the customer a taste of what it has to offer.

      Vocals by Rachel Camins
      Animation by James Schultz
      People tend to visualize better when there's something animated and flows right in front of them. Here's a unique design for the Wacho... more

      JSchultz

      added this

      0 responses

      2 hours ago
    • Rockin' Wachovia

      This is a Wachovia commercial. A guy wants a guitar so he goes to buy one. His drawing comes to life and goes on a rockin' rampage (he spends money). He uses his Wachovia card to save for a guitar. The artist comes home to find his drawing ready to rock. This is a Wachovia commercial. A guy wants a guitar so he goes to buy one. His drawing comes to life and goes on a rockin' rampage (... more

      venomouse_poodles

      added this

      0 responses

      4 hours ago
    • silver lining

      Effortlessly saving money this story has a silver lining and a bike.

      Crank_Design

      added this

      0 responses

      2 hours ago
    • Way 2 Save's Way to Rock Hard!!

      Do you wanna rock? Becoming a rock musician takes money, but Wachovia has a way of making your dreams come to life! Saving is difficult, but it gets so much easier once you can spend and save simultaneously. And the Way2Save program allows you do to just that! Rockin' out just got easier. The background song, "From Above" was recorded by me with the assistance of some royalty-free drum and bass loops. Do you wanna rock? Becoming a rock musician takes money, but Wachovia has a way of making your dreams come to life! Saving is difficul... more

      red_jet197

      added this

      0 responses

      2 hours ago
    • Dedicated to all the shy people in the world

      My take on Wachovia's new Way2Save program. The sad part is that even though I am not afraid to bare my soul to the internet, I'm probably gonna be too scared to go on with what I want to do in this video =(. Also shout out to the family at Ex'pression College. My take on Wachovia's new Way2Save program. The sad part is that even though I am not afraid to bare my soul to the internet, I'm prob... more

      shaunLEGEND

      added this

      3 responses

      2 hours ago
    • wachovia's 'Way 2 Save' For Something Special

      There are few special moments in life worth saving for; this is one of them.

      profplumb

      added this

      8 responses

      1 hour ago
    • A World Worth Saving For

      After spending his childhood savings on a year around the world, Nick Vivion has become a saver - and a traveler - for life. Save some cash, and get out into the world.

      The world - its worth saving for.
      After spending his childhood savings on a year around the world, Nick Vivion has become a saver - and a traveler - for life. Save som... more

      worldi

      added this

      0 responses

      4 hours ago
    • So... how do you save and spend at the same time?

      A unique and fast paced graphical and typographical explanation of why to use Wachovia's Way2Save Program and how it can help you to save while spending money; all at the same time. A unique and fast paced graphical and typographical explanation of why to use Wachovia's Way2Save Program and how it can help you to s... more

      kropyl

      added this

      4 responses

      4 hours ago
    • Wachovia...Saving you when you need it most

      Wachovia saves you when you really need it and helps you reach your hole in one!

      tramwayfilms

      added this

      1 response

      4 hours ago
    • Wachovia Way2Save - SCAD

      Jenny wants a new soccer ball, but her dad wants to save for her college fund. With Way2Save from Wachovia, he can do both! "All of life's fun things can add up to something really important!" Jenny wants a new soccer ball, but her dad wants to save for her college fund. With Way2Save from Wachovia, he can do both! "All of li... more

      SCADFILMCLASS

      added this

      29 responses

      1 hour ago
    • Saving For Love 2

      Every time Andy uses his Wachovia check card for something small...He's saving for something big!

      mattygahan

      added this

      0 responses

      4 hours ago
    • A serious message about financial uncertainty

      In this sober examination of the challenges that face tomorrow's investors, I got this guy whose wife I know to eat a bug on camera. Twice. Then I used the first take. In this sober examination of the challenges that face tomorrow's investors, I got this guy whose wife I know to eat a bug on camera. T... more

      catjams

      added this

      3 responses

      1 hour ago
    • Wachovia - saving to finish the basement

      This is our submission for the Wachovia Way2Save commercial contest. From the Makeshift Contraption team.

      djfilms

      added this

      0 responses

      1 day ago
    • Geek Dreams - Way2Save Helps Comic Book Fan's Dreams Come True

      Feeling down and a long way from their dreams, a couple of comic book fans seek their fantasy fix at a local comic shop. Luckily for one of them, his Wachovia Way2Save account enables him to fulfill his dreams.

      Hopefully this upload will retain aspect ratio and quality a bit better, than my previous attempts.
      Feeling down and a long way from their dreams, a couple of comic book fans seek their fantasy fix at a local comic shop. Luckily for o... more

      waynecow

      added this

      0 responses

      4 hours ago
    • What Are You Saving For

      A man opens the Wachovia account to save up for a trip and with his Wachovia saving he went on his trip sooner than expected.

      darrell_darrell

      added this

      0 responses

      5 hours ago
    • From Ashy to Classy - Living the Fabulous Life in Hollywood!!! Yes, Darling!!

      A starving artists...future filmmaker and dreamer is destined for fame, fortune and a life filled with Fabulosity!! How can I make my dreams come true? With Wachovia's way to save program...I'm living my dreams and more!! A starving artists...future filmmaker and dreamer is destined for fame, fortune and a life filled with Fabulosity!! How can I make my ... more

      GenevieveNixon

      added this

      1 response

      4 hours ago
    • Way2Save Love!

      A stop-motion advertisement showing how you can save big with Way2Save for someone special.

      jsavs2

      added this

      4 responses

      5 hours ago
    • Wachovia way to furnish

      This is an advertisement for Wachovia Way 2 save. It depicts the struggles of a young couple trying to save money to furnish their new home. With bills pilling up and the cost of purchasing skinny jeans it seems they'll never be able to save! Enter Wachovia Way 2 Save, whose magical assistance grants the couple a living room full of new, beautiful, furniture......Oh, and a new TV! The day is saved, and the couple has now some stuff to sit on and a fancy pants TV set to watch their stories on. This is an advertisement for Wachovia Way 2 save. It depicts the struggles of a young couple trying to save money to furnish their new... more

      DApicture

      added this

      3 responses

      17 minutes ago
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